Andrea Iannini

ForceClash has been a huge project in collaboration with Lucasfilm and Hasbro. The idea consisted into a series of Flash Mobs where lightsaber duelists faced eachothers in the principals Italian squares. All the duels where prepared choreographies, except for the conclusion of the duel. The Flash Mobs were helped by a social media campaign and a site where you could vote who would win. The night before the duel our staff gathered the votes and decided the final move that would have ended the duel in favor of the contestant who got more votes. In this way, an entire lightsaber tournament with spectacular duels took place all over Italy promoting the territory but also promoting Star Wars. Below there's one example of a YT promo and one example of a duel.